Millennials spend more on cards than any other US demographic although Baby Boomers still buy more units. “Sales of higher-end, more differentiated cards are enjoying strong growth as Millennials assume a larger share of the market. Add their pet’s name and you’ve got a best seller,” added Miller.įor more than 5 years, greeting cards adorned with dog images have been among Up With Paper’s best sellers. Graham Dunn points to personalization and customization. Holiday Dogs Pop-up Greeting Card from Up With PaperĪs for trends in 2021, DeVon Miller, marketing manager of P.

“We follow the AKC’s list of registrations so we can be sure our designs include the top five breeds,” said George White, president and COO of Up With Paper, a pop-up greeting card company in Mason, Ohio. German Shepherds, Golden Retrievers, French Bulldogs and Bulldogs trailed behind as “Most Popular Dog Breeds.” TOP DOGĪlthough every dog parent considers its pup “top dog,” Labrador Retrievers nabbed the number one spot for popular breeds in 2020, according to the American Kennel Club (AKC). Sales of our dog-related tea towels have picked up strongly,” said Jeanne Tripi, director of sales for American Life Brands. Dogs like and need variety as much as people do. “Toys are easy to pick up as gifts or for your own fur-baby. Other key categories include collars, bandannas and food/water mats. Consumers are snapping up Dog & Me Tennis Balls for games of slime-free fetch. Personalized Pet Desk Calendar from PrintsWellĪt American Life Brands, it’s the toy category that dominates. PrintsWell predicts its most coveted item for 2021 will be Stacy Claire Boyd’s personalized pet desk calendar. Suggested retails range from $24 to upwards of $70.

Its top item is the Best in Show Notepad, which can be customized with a variety of breeds. This stationery manufacturer near Birmingham, Alabama, offers pooch-themed holiday cards, party invitations and stationery. Since proud pet parents are always eager to introduce their bundles of joy to family and friends, PrintsWell introduced dog adoption announcements. Consumers are also barking for mugs and pillows.

Graham Dunnįunctional items and dog-themed photo frames and personalized gifts are driving sales at P. Its Paws & Prints Collection offers a fetching collection of wall décor, tabletop, photo frames and tea towels. Graham Dunn, a Dalton, Ohio-based gift and home décor manufacturer, entices proud pup parents with its personalized items that enable Luna’s name to be emblazoned on bowls, tags and collars.

There are certainly lots of items to choose from. According to American Pet Products Association (APPA), sales of pet products and services in the US reached $95.7 billion in 2019. During the pandemic, new pet parents snapped up collars, leashes, toys and other items. Jakarta Dog from ABBOTTĪccording to market and consumer data provider Statista’s pet owners survey (2019/20), more than 63 million households in the U.S. More time spent at home means higher sales,” said Jeanne Tripi, director of retail sales at American Life Brands - a third-generation, family-owned manufacturer in Jackson, Wisconsin. We’re finding it to be largely recession proof. “The pet category continues to sell very well. During the COVID-19 era, there was an uptick in pet adoptions nationwide as people were eager for the comfort and emotional support that pets deliver. Dogs are cuddly, loveable and make great companions.

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